Marketing Your Home
The Steve Quanstrom Group is well-known for having a detailed and deliberate marketing plan when working with their clients who are selling their Walnut Creek home (or anywhere else in Contra Costa). We cannot stress enough the importance of having a well thought-out marketing plan!
The goal of any home sale is to simplify, maximize the sale, and maximize the return on the dollars spent in preparation. This is a huge point of discussion with our clients as the process begins. It is so important to clearly outline the steps to take leading up to going on the market.
What else is important in marketing your home? EXPOSURE. It really becomes a numbers game in that the more people that are exposed to the home, the better chances are for offers and quality terms. We live in an online world, and we take that very seriously.
The foundation lies in professional photos being taken of the home (HD Video as well). Home buyers look at homes online. You can think of it as window shopping, and the window is the glass screen on their phones, tablets, and computers. Nowadays it takes eye-catching photos to get those online viewers to slow down and learn more about your home.
Our team is very aware of this and carefully takes the steps necessary to maximize the exposure of your home. Both Matt and Steve are experienced in Marketing real estate, and they love to put their chops to use for clients. Matt takes the lead in the online marketing arena to make sure your home ranks high in Google, and that searchers also get the correct information.
Our online approach consists of using a dedicated website about your home to help tell the story. It is our goal to capture the hearts of home buyers that are on the hunt. With your home at the top of their mind, the results benefit you!
We also create a series of engaging marketing pieces that hit social media very hard. With the right strategy and audience targeting through facebook and twitter ads, your home is thoroughly exposed to home buyers. What’s great is that we consistently test what visuals perform best so that with each new listing, results are improving.
Matt feverishly stays on top of trends and what’s new in the online marketing space. From platforms, to changes Google makes in its algorithmns, Matt is keen to make the performance of your home is top of the line. Telling the story of your home correctly will help the home stand out when buyers are searching for the right home in Google and Bing.
Print is still a very valuable medium in the real estate market. Which is why we employ our marketing prowess in both online and print realms. When we hold our listings open, we make sure to find out how visitors heard about the home and why they came. You’d be surprised at how many people still say “We saw it in the paper.” So we employ carefully crafted materials in print that is released in the build up of your home being live and continuing until it is in contract.
Not many real estate agents understand the value in online marketing (like social media), and consistency. This is where the Steve Quanstrom Group excels. The story of your home needs to shine through marketing materials, and needs to do so with consistency. Matt is always happy to discuss this in greater detail, just make sure you stop him if he starts rambling too much. 🙂
We have never really believed in having a “cookie-cutter,” approach. After all, every home we help sell is completely different. This is something we take into consideration, and give each home exclusive treatment. Our clients have always appreciated how we work to market their home and maximize their results.
To learn more about our process, contact us! Or click below to request a complimentary, no-obligation analysis of your home’s current market value. We have years of experience in Contra Costa County, and would love to be of assistance to you. Whether it’s Walnut Creek, Concord, Lafayette, Pleasant Hill, Alamo, Danville or San Ramon, we are here to help you!